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Bleisure: motivations and typologies
Authors:Jessica Lichy  Fraser McLeay
Institution:1. Research Department, IDRAC Business School, 45-47 rue Sergent Michel Berthet, 69258 Lyon, FranceJessica.lichy1@idraclyon.com;3. Newcastle Business School, City Campus East, Northumbria University, NE1 3ST, UK
Abstract:ABSTRACT

The theme of motivation in travel and tourism research has been largely dominated by a leisure focus and has consequently failed to reflect the changing landscape of business travel. This paper focuses on exploring the motivations of different types of “bleisure travelers”: individuals who combine leisure with professional business obligations when abroad. We employ a multi-disciplinary mixed-methods approach, using photo-elicitation to identify and describe five types of bleisure. As existing theories of tourist motivations have mainly been developed in a leisure context, they fail to fully capture the nuanced scope and subtle context of business and leisure motives. We therefore draw upon experiential learning, boundary-less career theory, expectancy theory, and social capital theory in order to put forward contemporary insights on the nexus between business and leisure tourism.
Keywords:Business travel  leisure travel  bleisure  photo-elicitation  motivations  tourist typologies
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