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Quality upgrading in Ethiopian dairy value chains: dovetailing upstream and downstream perspectives
Authors:Ruerd Ruben  Alemayehu Dekeba Bekele  Birhanu Megersa Lenjiso
Affiliation:1. Development Economics Group and LEI-Wageningen University, Wageningen, The Netherlands;2. Centre for International Development Issues (CIDIN), Radboud University Nijmegen, Nijmegen, The Netherlandsruerd.ruben@wur.nl;4. Centre for International Development Issues (CIDIN), Radboud University Nijmegen, Nijmegen, The Netherlands;5. International College of Distance and Open Learning, Ambo College, Jimma University, Jimma, Ethiopia;6. College of Social Science and Humanities, Ambo University, Ambo, Ethiopia
Abstract:Abstract

In this article, we analyze opportunities and constraints for upgrading product quality in the dairy value chain in Ethiopia. Our analysis is based on an integrated understanding of supply chain performance both from producer and from consumer perspectives. We outline as main drivers for quality upgrading: (a) factors that influence producers’ willingness to invest toward intensification by smallholder dairy farmers and cooperatives and (b) factors that induce consumer’s willingness to pay for healthy and nutritious dairy products delivered at specific retail outlets. Since there are large gaps between upstream producers incentives and downstream consumers motives, possibilities for dairy quality upgrading remain fairly limited. Given this market structure, decisive policy support is required for better tailoring producer’s investments with consumer preferences.
Keywords:Dairy  intensification  quality  preferences  Ethiopia
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