The moderating role of nationality on destination experience |
| |
| Authors: | Bekir Bora Dedeo?lu Sevgi Balikçio?lu Dedeo?lu Kemal Gürkan Küçükergin |
| |
| Institution: | 1. Tourism Management, Tourism Faculty, Nevsehir HBV University, Nevsehir, Turkeybbdedeoglu@hotmail.com b.bora.dedeoglu@nevsehir.edu.tr;3. Travel Management, School of Tourism and Hotel Management, Mustafa Kemal University, Hatay, Turkey;4. Tourism Management, Faculty of Tourism, Gazi University, Ankara, Turkey |
| |
| Abstract: | ABSTRACTDifferences in tourists’ cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists’ nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination’s affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists. |
| |
| Keywords: | Destination service quality destination affective image revisiting intention cultural values |
|
|
