| 中国大型商业银行精准营销管理机制研究 |
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| 引用本文： | 王文硕.中国大型商业银行精准营销管理机制研究[J].金融论坛,2011(1):57-63. |
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| 作者姓名： | 王文硕 |
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| 作者单位： | 中国工商银行管理信息部; |
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| 摘 要： | 国外商业银行的成功经验表明,完善的精准营销管理机制是商业银行常态化组织精准营销活动、实现持续盈利目标的保证.中国大型商业银行已开始组织精准营销活动的有益尝试,但缺位的管理制度、不完整的业务流程、不完善的信息系统等多方面问题制约了精准营销管理机制发挥效用.中国大型商业银行要借鉴国外商业银行成功的管理经验,结合市场经营环境...
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| 关 键 词： | 大型商业银行 精准营销 管理机制 客户关系管理系统 |
A Study of the Management Mechanism of Chinese Large Commercial Bank's Precision Marketing |
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| WANG Wen-shuo.A Study of the Management Mechanism of Chinese Large Commercial Bank's Precision Marketing[J].Finance Forum,2011(1):57-63. |
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| Authors: | WANG Wen-shuo |
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| Institution: | WANG Wen-shuo |
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| Abstract: | The successful experience of foreign commercial banks shows that the perfect management mechanism of precision marketing is the gurantee that commercial banks do normalized precision marketing and achieve the objective of sustained profitability.Chinese large commercial banks have started to organize useful attempts to do precision marketing,but the absence of management systems,incomplete business process,imperfect information system and many other problems constrain the management mechanism to take effect... |
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| Keywords: | large commercial bank precision marketing management mechanism system of customer relationship management |
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