| 模糊理论在产品竞争力综合评价中的应用研究 |
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| 引用本文： | 程国平,刘世斌.模糊理论在产品竞争力综合评价中的应用研究[J].价值工程,2005,24(4):93-95. |
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| 作者姓名： | 程国平 刘世斌 |
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| 作者单位： | 武汉理工大学管理学院,武汉,430007 |
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| 摘 要： | 产品竞争力决定了组织的生存与发展。针对在评价中存在的误区,本文提出利用模糊数学方法对产品竞争力进行合理、全面评判,从而为企业进行相关决策提供科学直观的依据。在概括一般模糊评价模型的基础上,通过实际案例来具体说明其应用。
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| 关 键 词： | 模糊理论 产品竞争力 综合评价 |
| 文章编号： | 1006-4311(2005)04-0093-03 |
Fuzzy Theory and Its Applications in the Evaluation of Product Competition Ability |
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| Cheng Guoping,Li Shibin.Fuzzy Theory and Its Applications in the Evaluation of Product Competition Ability[J].Value Engineering,2005,24(4):93-95. |
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| Authors: | Cheng Guoping Li Shibin |
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| Abstract: | This paper, using fuzzy theory, work out a rational and comprehensive evaluation method to deal with the competition ability of product. As a result, it make a transition from the qualitative to the quantitative, and provides decision-maker with scientific data. |
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| Keywords: | fuzzy theory competition ability evaluation of syntheses |
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