| 论自有品牌和制造商品牌 |
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| 引用本文： | 曾嵘. 论自有品牌和制造商品牌[J]. 首都经济贸易大学学报, 2005, 7(4): 44-46 |
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| 作者姓名： | 曾嵘 |
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| 作者单位： | 上海外国语大学,上海,200083 |
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| 摘 要： | 本文从分销商的角度来探讨采用自有品牌的意义,接着再从制造商和分销商的关系角度来探讨自有品牌产品的优势,从而说明自有品牌是当今消费品市场中的一个重要趋势,并在最后提出该现象对制造商企业的启示。
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| 关 键 词： | 品牌战略 自有品牌 制造商品牌 |
| 文章编号： | 1008-2700(2005)04-0044-03 |
| 修稿时间： | 2005-06-12 |
A Study on the Manufacturer's Brand and Distributor Brand |
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| ZENG Rong. A Study on the Manufacturer's Brand and Distributor Brand[J]. Journal of Capital University of Economics and Business, 2005, 7(4): 44-46 |
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| Authors: | ZENG Rong |
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| Abstract: | This paper first explores the singificance of adopting the private brand from the perspectives of distributors, and then discusses the advantages of the private brand from the perspectives of both manufacturers and distributors. It implies that the private brand will become a major trend of the consumer market and concludes with the implications to the manufacturers. |
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| Keywords: | brand management manufaturer brand distributor brand |
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