消费者参与制造企业产品创新的激励机制研究

文章应用实证研究方法，对消费者参与电子信息技术制造企业产品创新的激励因素进行分析，结果发现，消费者精神和情感需求的满足对其参与制造企业产品创新的激励作用最大，它不仅激励消费者参与产品功能和式样创新，还激励其参与产品创意创新和激励其投入更多的资源参与产品创新；消费者对产品个性化需求的满足对消费者参与产品功能和式样创新有激励作用；消费者对产品创新过程和结果控制感的需求满足对消费者参与产品创意创新和增加资源投入有激励作用。根据这些基本结论，提出了促进消费者参与产品创新的对策建议。

Research on the Incentive Mechanism about Consumer Participation in Product Innovation of the Manufacturing Enterprises

Using empirical research methods,the incentive mechanism about consumer participating in product innovation in the electronics and information technology manufacturers was analyzed. The paper found that meeting the mental and emotional needs of consumers can incentive the largest to their involvement in product innovation and manufacturing enterprises,which not only inspired consumer participation in product functionality and style innovations,but also encourage their participation in product creativity inn...