供应链中的牛鞭效应问题研究

牛鞭效应是供应链中一类典型的由不确定性导致的复杂现象。牛鞭效应对企业的效益甚至整个国家的经济会造成严重的影响，多年来一直受到人们的关注。减小供应链中的牛鞭效应是实现供应链管理的关键，也是提升供应链企业竞争力的有效方式之一。论文在介绍了牛鞭效应的基本概念及其危害的基础上，对引起牛鞭效应的原因进行了分析。最后针对每种根源讨论了减小牛鞭效应的可行对策。

Study on Bullwhip Effect in Supply Chain

Bullwhip effect is a typical complicated phenomenon arising from uncertainties in the supply chain.The bullwhip effect badly affects the enterprises even the whole country.It has been being noted and studied for many years.Decreasing the bullwhip effect in the supply chain is the key to achieving the supply chain management and an effective way to enhance the enterprise competitive advantage.Based on the basic concept and the harm of bullwhip effect,the causes of bullwhip effect are analyzed.At the end,the feasible countermeasures from different sources are discussed.