| 修辞格在英语广告中的运用 |
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| 引用本文： | 王徽英. 修辞格在英语广告中的运用[J]. 广东经济管理学院学报, 2006, 21(6): 72-76 |
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| 作者姓名： | 王徽英 |
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| 作者单位： | 广东技术师范学院,广东,广州,510400 |
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| 摘 要： | 广告已成为宣传和推销产品与服务的重要手段和现代生活的重要信息来源。广告文案作者在制作广告的过程中，常常借助各种修辞方式使广告语言生动形象、幽默诙谐、新颖别致，富有智慧。好的广告语言能使人们在赏心悦目的同时接受广告所传递的商品信息，达到广告所诉求的目的。常用于英语广告中的修辞格有：双关、仿似、夸张、押韵、拟人、比喻、重复和对照。
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| 关 键 词： | 英语广告 修辞格 解读 |
| 文章编号： | 1672-4100（2006）06-0072-05 |
| 收稿时间： | 2006-11-07 |
| 修稿时间： | 2006-11-07 |
The Application of Stylistic Devices in Advertising English |
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| Wang Huiying. The Application of Stylistic Devices in Advertising English[J]. Journal of Guangdong Institute of Business Administration, 2006, 21(6): 72-76 |
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| Authors: | Wang Huiying |
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| Abstract: | Advertisement has become an important source of information in daily lite as well as an essential means to publicize and market products and services. Stylistic devices are widely used to make advertising words vivid, humoristic, elegant and full of wisdom. Appealing advertising words can make people accept the information they convey. The stylistic devices frequently appearing in advertisements are pun, parody, hyperbole, alliteration, personification, simile, metaphor, repetition and antithesis, etc. |
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| Keywords: | English advertising Rhetoric understanding |
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