中日超市通道费盈利模式发展差异研究

超市通道费盈利模式虽然存在一定的合理性,但因其会破坏零供关系、影响供应商的发展、不利于超市培育自身的经营能力和影响消费者利益而存在很大的弊端。综合来看,由于法律监管、供应商规模、消费者习惯和消费观念、商业文化等因素的不同,超市通道费盈利模式在中日两国的发展中表现出了明显的差异,要重塑我国超市盈利模式,必须完善相关法律法规并加大惩罚力度、扩大供应商的营销渠道以降低供应商对超市的依赖程度,并促使超市将目光从关注短期利益转向构建新的可持续盈利模式上。

Study on the Differences between China and Japan in the Development of Slotting Allowance-Profit Mode of Supermarket

Though the slotting allowance-profit mode of supermarket has its rationality,it can also ruin the relation between suppliers and demanders,impose a negative effect on the development of suppliers and go against the improvement of supermarkets’ capability for operation and the benefit of consumers.Generally speaking,because of the differences in law and supervision,the scale of suppliers,the habit and consumption idea of consumers,the development of this mode in Japan and in China are quite different.To rebuild the profit mode of China’s supermarket,we should improve the related laws and regulations,strengthen punishment,encourage the suppliers to find more marketing channels to decrease the level of dependence on the supermarket,and encourage the supermarkets to pay more attention to new sustainable profit modes.