大众媒体制造明星的新思考

发掘潜在的文化市场,发现未来的明星,寻找有潜质的艺人和作品,然后精心策划、包装;推介,主动影响公众的审美趣味和关注对象,塑造明星,推出明星,这是现代娱乐传媒的基本规则。然而,在电视媒体多元化和频道能源极大丰富的今天,大众媒体如何使得造星计划顺利进行,这毫无疑问是每一个电视媒体关注的问题,本文就将关注媒体的造星行为并通过一些案例对造星手段做一探讨。

New Thinking of Star Manufacturing of the Mass Media

Exploring the potential cultural products and finding the next potential players and works,and then carefully planning and packaging;promoting initiatively and affecting the public＇s aesthetic interest and concern,shaping star,launching star,this is the basic rule of modern entertainment media.However,in the television media pluralism and the great wealth of today＇s channel energy,how the mass media to make smoothly a star,this is no doubt the concern of every television media,this article will concern the star making behaviors and discuss the means of making the star by some cases.