| Abstract: | This paper reports findings of a study undertaken on market-entry strategies of UK firms in Poland. It presents a cross sectional profile of UK firms investing in Poland, their motives for entering the Polish market, and their entry strategies and assesses their performance in terms of their entry strategies and experiences with regard to financial, technological, marketing and strategic aspects. The paper compares the findings with international market-entry theory and concludes by examining managerial implications of the study. |
