| Abstract: | Summary The paper highlights economic and socio-cultural conditions representing constraints for marketisation of Russia and explains why marketisation has been out of step with other highly significant macro- and microeconomic developments. Marketisation is unlikely to make headway unless economic conditions and market requirements will make its importance unequivocal to all market agents. Standard marketing techniques and activities require appropriate adaptations in an ideologically neutral manner. Consequently, the transfer of know-how may play only a very limited role following the discrepancy in business conditions in developed market economies and transition economies. |
