首页 | 本学科首页   官方微博 | 高级检索  
     检索      


Naming Products in China: Local or Foreign Branding
Abstract:ABSTRACT

This study examines the effect of program trades on the price changes in the Korean stock index futures and spot markets employing intraday return and trading data. Program trades in the Korean stock market create an instant imbalance in market liquidity. However, their impact is very short-lived and limited in an economic sense. Moreover, there is little tendency for market returns to over-react to program trades. An increase in program trades results in higher spot market volatility but does not cause monotonically increasing futures market volatility. Overall, program trades do not destabilize the stock market in Korea despite some positive association between program trades and volatility.
Keywords:Branding  international branding  marketing in China
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号