| Abstract: | Abstract In developing markets the degree of regulation of weights and measures is often at a low level. In such an environment consumers frequently believe themselves to be the victims of unscrupulous sellers. Markets in the Ukraine fit such a pattern. In an effort to assess the costs of cheating, two studies were undertaken. First, consumers were surveyed to assess their perceptions and defenses against cheating. Second, purchases were made in the market to assess the actual degree of cheating. In general, consumers believe that they are almost always cheated and have no recourse. However, based on purchases, on average, sellers do not cheat consumers. |
