A Location Choice Approach for Professional Service Firms

This paper discusses the use of the factor rating method for service facility site selection. The method combines the results of objective mathematical location choice models with other qualitative criteria to obtain a single quantitative score upon which the location decision is based. The simplicity and ease of understanding of the method, added to its ability to incorporate both subjective and objective factors, make it a useful decision tool. The method is particularly suitable for small professional service firms which may not have the resources to uti- lize more sophisticated location choice models.