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| 国内手机营销渠道演变探析 | |
| 引用本文： | 韩轶强. 国内手机营销渠道演变探析[J]. 江苏市场经济, 2008, 0(1) |
| 作者姓名： | 韩轶强 |
| 作者单位： | 江苏经贸职业技术学院工商管理系,江苏南京211168 |
| 摘 要： | 随着移动通信技术的不断发展和进步,作为移动通信终端产品的手机和人们的生活联系越来越紧密。在不同的技术背景和市场环境下,手机的渠道营销模式也呈现出不同的特点。通过对不同市场阶段的手机营销渠道的归纳和总结,对即将到来的3G时代下的手机营销渠道进行分析和探讨,有助于国内手机营销环节中的运营商、生产商、批发商、零售商更好地把握商机,明确自身在营销渠道中的定位。 |
| 关 键 词： | 营销渠道 手机 3G 零售终端 |
Evolution of Domestic Mobile Phone Marketing Channel |
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| HAN Yi-qiang. Evolution of Domestic Mobile Phone Marketing Channel[J]. , 2008, 0(1) | |
| Authors: | HAN Yi-qiang |
| Affiliation: | HAN Yi-qiang(Department of Business Management; Jiangsu Vocational and Technical Institute of Economics and Commerce; Nanjing 211168; Jiangsu; China); |
| Abstract: | With continuously development and progress of mobile communication technology,the mobile phone becomes more and more important in daily life.Under different technology and market background,the mobile phone marketing channel appears different characteristics.Through generalizing and summarizing the mobile phone marketing channel based on different market period,it helps us to analyze the new marketing channel characteristic of mobile phone and supply reference to manufactures,wholesalers and retailers in mo... |
| Keywords: | marketing channel mobile phone 3G retail terminal |
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