Cross-bidding impact throughout the product life cycle |
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| Authors: | Juan-Francisco Pages Asuncion Mochon |
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| Institution: | a Fundación Universidad Pablo de Olavide, Autovia A-376, km 1 CP: 41013, Sevilla, Spainb UNED, Spain |
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| Abstract: | Two products at different points of the product life cycle have been chosen to analyse the effect of cross-bidding in competing auctions. The findings indicate that this strategy can have a different impact depending on the phase of the cycle. |
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| Keywords: | D44 |
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