奥运背景下秦皇岛体育产业发展对策研究

本文认为,秦皇岛体育产业在区域和基础设施等方面具有明显的比较优势,但也存在专业人才缺乏等劣势;从外部环境看,秦皇岛体育产业正面临着奥运会所带来的机遇,同时也面临着区域竞争的威胁。秦皇岛市应加强政府宏观调控,将体育产业纳入经济发展规划,制定完善的发展战略;进一步完善体育产业政策,为体育产业的发展提供政策保障;转变观念,积极培育多元化体育市场;发挥资源优势,大力发展体育旅游;实施人才战略,为体育产业的发展提供人才保障。

Countermeasures for the Development of Sports Industry in Qinhuangdao with the Great Opportunity Brought by Olympic Games

The author believes that,with the standard of living has been increasingly improved,sports industry is playing more and more important role in the development of regional economy.Sports industry in Qinhuangdao is of great comparative advantages,while there are still some disadvantages with it.From the angle of external situation,it is now facing with both opportunities brought by the Olympic Games and threats of regional competition.To promote development of sports industry in Qinhuangdao,we should take such countermeasures as strengthening macrocontrol,improving policies for this industry,changing notions and giving full play to advantages in resources.