| 网络环境下企业营销组织的权变因素分析 |
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| 引用本文： | 钱黎春,何义. 网络环境下企业营销组织的权变因素分析[J]. 安徽工业大学学报(社会科学版), 2007, 24(6): 41-42,55 |
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| 作者姓名： | 钱黎春 何义 |
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| 作者单位： | 1. 安徽工业大学,管理学院,安徽,马鞍山,243002
2. 安徽工业大学,财务处,安徽,马鞍山,243002 |
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| 摘 要： | 企业营销的特点以及企业营销组织的环境、战略、职能等权变因素随着企业营销环境的网络化而变化与发展,企业营销组织在结构上也呈现出扁平化、无边界化、虚拟化等特点
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| 关 键 词： | 网络环境 企业营销 组织结构 权变因素 |
| 文章编号： | 1671-9247（2007）06-0041-03 |
| 收稿时间： | 2007-06-27 |
| 修稿时间： | 2007-06-27 |
Analysis of the Factors of Variable Weight in Enterprise''''s Marketing Organization Based on Network Environment |
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| Qian Li-chun,HE Yi. Analysis of the Factors of Variable Weight in Enterprise''''s Marketing Organization Based on Network Environment[J]. , 2007, 24(6): 41-42,55 |
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| Authors: | Qian Li-chun HE Yi |
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| Abstract: | The features and the variable weights of the environment,strategy and functions change and develop with the development of network in the enterprise's marketing organization.The structure of enterprise marketing organization has the features of flatness,boundlessness and virtual. |
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| Keywords: | network environment enterprise marketing organizational structure factors of variable weight |
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