我国企业构建知识产权战略分析

本文认为,知识产权是企业的无形资产,是企业品牌的主要支撑点,我国企业应从战略层面考虑提高自身的知识产权能力,从创新与知识产权的投资中获得巨大收益。第一,制定并积极实施国家知识产权战略,树立企业知识产权战略,从根本上改变我国企业在知识产权保护方面的不利地位;第二,设立独立、完整的知识产权管理部门,制定完善的知识产权管理制度;第三,积极申请专利和注册商标;第四,结成专利联盟或通过交叉许可与其他企业达成互不起诉协议;第五,利用合作、收购、兼并等方式获得知识产权;第六,增强企业自主创新能力,提升我国企业的国际竞争力。

Analysis on the Formulation of Intellectual Property Rights Strategy in China's Enterprises

The author believes that the intellectual property right is the intangible asset of the enterprises and the support for the enterprises' brand.So,the enterprises should think about how to develop their capacity for intellectual property right in terms of strategy,make profit from innovation and investment in intellectual property right.They should take such countermeasures as formulating and implementing the nation's intellectual property right strategy,setting up corresponding administrative department,applying for a patent and trade mark registration,and so on.