| 实施名牌战略 提高企业竞争实力 |
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| 引用本文： | 王玉.实施名牌战略 提高企业竞争实力[J].标准化报道,2001,22(2):10-12. |
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| 作者姓名： | 王玉 |
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| 作者单位： | 兰州三毛纺织集团有限责任公司!甘肃兰州730060 |
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| 摘 要： | 简要叙述企业通过“以品牌为导向，拓宽经营市场，以品牌为龙头，推进技术创新，以品牌为依托，加快发展步伐”的战备，实现了企业产品的优化和企业的全面发展，说明了品牌就是效益，品牌就是出路的理念。
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| 关 键 词： | 名牌战略 技术创新 企业管理 市场竞争力 |
Implementing Strategy of Famous Brand to Raise Competitive Power of Enterprise |
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| WANG,Yu.Implementing Strategy of Famous Brand to Raise Competitive Power of Enterprise[J].Reporting of Standardization,2001,22(2):10-12. |
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| Authors: | WANG Yu |
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| Abstract: | Implementing strategy of directed by famous brand to widen operation market, bring forth new ideas in technology and speed up develop steps to realize optimization of enterprise's product and development in all round. It was concluded that strategy of famous brand means economic benefits and developing direction. |
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| Keywords: | strategy of famous brand bring forth new ideas of technology development of enterprise |
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