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How UK universities engage with their local communities: a study of employer supported volunteering
Authors:Helen Bussell  Deborah Forbes
Affiliation:1. Teesside Business School, University of Teesside, United Kingdom;2. Acting Assistant Dean.;3. School of Agriculture, Food & Rural Development, Newcastle University, United Kingdom;4. Lecturer in Marketing.
Abstract:
  • In 2000, the UK Prime Minister pledged that employers should be encouraged to release staff for 1 day a year to undertake volunteering activity. Many and varied programmes are being set up to assist employees to volunteer, whether during work hours or in their own time. This is called employer supported volunteering (ESV). This paper discusses the increasing use of ESV and aims to provide an understanding of the key concepts of this phenomenon. An E‐mail survey was completed of all 122 universities in England, Scotland, Wales and Northern Ireland. University websites linked to volunteering for staff and students were also examined. Responses were received from 65 institutions (a response rate of 53%). This initial research reveals that university commitment to ESV varies across the sector. Many universities support staff volunteering and informally encourage links with the local community through voluntary activity but only seven institutions had developed a formal policy allowing staff time off work to volunteer. From this initial research, three best practice universities have emerged and their activities are discussed. The next stage in this project is to research the areas identified and to explore the extent of volunteering by university staff and staff attitudes to volunteering with a view to provide a full picture of ESV in the UK university sector.
Copyright © 2007 John Wiley & Sons, Ltd.
Keywords:
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