Analyzing the Pre-Travel,On-Travel,and Post-Travel Behaviors of Iran’s First-Time Visitors |
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Authors: | Arman Akhoondnejad |
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Institution: | 1. arman_a1363@yahoo.com |
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Abstract: | This study was designed to gain an understanding of the perceptions of foreign tourists traveling to Iran of the image of Iran (both pre- and post-travel), trip value, satisfaction, intention to revisit Iran, and likelihood to recommend Iran as a travel destination to others. The empirical data was conveniently obtained from 298 tourists who visited Iran. Using SPSS 19 and LISREL 8.8 programs, the results showed that there was a significant difference between the pre- and post-travel image of Iran. Before the visit, tourists had a negative image of Iran. This changed, however, after their visit. The results also showed that the post-travel image directly influenced trip value and tourist satisfaction. Furthermore, trip value and tourist satisfaction directly influenced revisit and recommend intentions. |
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Keywords: | Destination image trip value tourist satisfaction revisit and recommend intentions Iran |
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