| 案例教学法在市场营销教学中的应用探析 |
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| 引用本文： | 谭俊华,陈凯.案例教学法在市场营销教学中的应用探析[J].山东纺织经济,2007(6):92-94. |
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| 作者姓名： | 谭俊华 陈凯 |
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| 作者单位： | 长江大学管理学院,湖北荆州,434043 |
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| 摘 要： | 案例教学法已经成为市场营销学主要的教学方法。在教学中,案例教学的具体应用还存在一些不足之处,笔者结合多年的教学感受,对案例教学法在市场营销教学中的应用进行探讨。
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| 关 键 词： | 案例 市场营销学 讨论 |
| 文章编号： | 1673-0968（2007）06-0092-03 |
Application of the Case Method in Market Science Teaching |
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| Tan Junhua,Chen Kai.Application of the Case Method in Market Science Teaching[J].Economy of Shangdong Textile,2007(6):92-94. |
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| Authors: | Tan Junhua Chen Kai |
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| Institution: | School of Management, Yangtze University, Jingzhou 434043, China |
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| Abstract: | The case teaching method has become a main teaching method science. In practice,however,the case teaching method still exists some defects. Face with this situation,the author deeply analysis exists application in market science by corning with his teaching experience. |
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| Keywords: | the case teaching method market science discussion |
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