European major airlines' strategic reactions to the Third Package |
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| Institution: | 1. Department of Finance, Commercial Aircraft Corporation of China, Ltd., No. 1919, Shibo Avenue, Pudong New Area, Shanghai, PR China;2. Sauder School of Business, University of British Columbia, 2053, Main Mall, Vancouver, BC, V6T 1Z2, Canada;3. School of Commerce, University of Southern Queensland, Toowoomba, QLD, 4350, Australia;1. CERIS, Instituto Superior Técnico, Universidade de Lisboa, Portugal;2. Advance/CSG ISEG-Lisbon School of Economics and Management, Universidade de Lisboa, Rua do Miguel Lupi No. 20, 1200-078 Lisboa, Portugal;1. Institute of Transport and Logistics Studies, The University of Sydney, Sydney, NSW 2006, Australia;2. Northpoint Aviation Services Ltd., Inverness IV2 6XJ, Scotland;1. Department of Mathematics and Statistics, University of Strathclyde, 26 Richmond Street, Glasgow, G1 1XH, UK;2. Department of Condensed Matter Physics & Institute for Biocomputation and Physics of Complex Systems (BIFI)–Universidad de Zaragoza, 50009 Zaragoza, Spain |
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| Abstract: | Since the Third Package in 1993, European Union (EU) registered airlines have been able to purchase majority ownership of other EU carriers and set up airlines in other EU countries. This paper investigates how European majors have responded to the liberalised policy, especially European Commission Regulation 2407/92. It goes on to analyse the impact of these strategies for airlines and the EU–US relationship in terms of airline alliances. It concludes that British Airways and the SAirGroup have pursued a policy of acquiring airlines in EU countries, with the former finding it an expensive and questionable strategy, and the latter disastrous. |
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