The consumer benefits and problems in the electronic grocery store |
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| Affiliation: | 1. Behavioral Research Insights Through Experiments (BRITE) Lab and Department of Consumer Science, University of Wisconsin-Madison, Nancy Nicholas Hall, 1300 Linden Drive, Madison, WI 53706, USA;2. Center for Economic and Social Research and Department of Economics, University of Southern California, Verna and Peter Dauterive Hall, 635 Downey Way, Los Angeles, CA 90089, USA;1. Department of Civil and Environmental Engineering, Rensselaer Polytechnic Institute, 110 8th Street, 5304 JEC Building, Troy, NY 12180, USA;2. Department of Civil and Environmental Engineering, Rensselaer Polytechnic Institute, 110 8th Street, 4032 JEC Building, Troy, NY 12180, USA;1. Amity International Business School, Amity University, India;2. School of Business & Management, The University of the South Pacific, Fiji |
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| Abstract: | In this paper, we investigate the customers using the services offered by the electronic grocery stores (EGS) in the greater Helsinki area. The study aims at revealing the benefits of the EGS service and problems that the customers have faced when shopping in the EGS. The empirical consumer data was gathered in the metropolitan area of Helsinki, Finland, in spring 1999. The EGSs in Finland are not able to produce any remarkable value added for consumers today. An EGS could produce value added for consumer by offering differentiated products and services for various consumer groups. |
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