Internationalization Strategies Underlying the Performance of Foreign Banks in Latin American Markets

In this article, we evaluate the internationalization strategies underlying the performance of foreign banks in Latin American countries. Based on a multiple case study, we investigated the organizational paths in the study countries, the market segments served and performance. Our results show that it is possible to consider both economic and behavioral perspectives in this kind of analysis in order to map the entry modes and features of large banks in the study countries. We observed that some banks may have similar strategies in local markets, with particular emphasis on local adaptation, while others seem to promote the development of previous corporate characteristics.