| 浅析广告中的情感诉求点 |
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| 引用本文： | 吴云荣. 浅析广告中的情感诉求点[J]. 企业技术开发, 2009, 28(8): 120-120,126 |
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| 作者姓名： | 吴云荣 |
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| 作者单位： | 青岛农业大学艺术与传媒学院,山东青岛,266109 |
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| 摘 要： | 本文在马斯洛的心理需求层次理论的指导下,提出了在现代社会情感诉求广告创作的诉求点,包括体现价值、自然浪漫、情调设计、家庭温暖等六个诉求点,并且结合大量的影视广告实例对诉求点进行具体的分析,为广告创作奠定情感基础。
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| 关 键 词： | 广告 情感诉求 心理 |
Analysis of the emotional demands of ad spots |
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| WU Yun-rong. Analysis of the emotional demands of ad spots[J]. Technological Development of Enterprise, 2009, 28(8): 120-120,126 |
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| Authors: | WU Yun-rong |
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| Affiliation: | College of Arts and media;Qingdao Agricultural University;Qingdao;Shandong 266109;China |
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| Abstract: | In this paper,under the guidance of theory of the level of Maslow's psychological needs ,it pust forward in the emotional demands of modern society the demands of creative advertising spots,including the embodiment of values,a natural romantic,style design,the warmth of family life demands,such as six points,and combination of a large number of examples of video ads on the specific demands of the analysis points,and to lay the emotional foundation for creative advertising. |
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| Keywords: | advertising emotional demands psychological |
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