| 零售革命时代与旅游业创新发展研究 |
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| 引用本文： | 刘雁琪,王琦,张琼.零售革命时代与旅游业创新发展研究[J].北京财贸职业学院学报,2014,30(4):56-60. |
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| 作者姓名： | 刘雁琪 王琦 张琼 |
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| 作者单位： | 北京财贸职业学院 北京 101101;北京财贸职业学院 北京 101101;北京财贸职业学院 北京 101101 |
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| 摘 要： | 零售革命时代的到来,将引领旅游行业的创新与发展,将会带来整个行业构成的巨大变革和企业的创新发展,整个行业必将重构.本文通过具体的案例分析,探讨了旅游业在消费及盈利模式,行业构成,营销模式,产品升级与创新,企业品牌化发展与企业创新等方面的发展趋势,希望能够给旅游企业的发展决策以有益的启示.
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| 关 键 词： | 零售革命 旅游业 创新发展 |
Research of Retail Revolution Era and Innovation Development for Tourism |
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| Authors: | Liu Yanqi Wang Qi Zhang Qiong |
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| Institution: | Liu Yanqi Wang Qi Zhang Qiong |
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| Abstract: | The coming of retail revolution will lead to the innovation and development for tourism industry, it will bring about the great revolution for the whole industry and the innovation development for the enterprises, the whole industry will be definitely re - structured. By studying the cases, this paper discusses the trends of consumption and profit model,industry structure, marketing mode, product upgrading and innovation, branding and enterprise innovation for tourism industry, it is hoped that this paper will give some useful advice for the tourism enterprises. |
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| Keywords: | retail revolution tourism industry innovation and development |
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