Financial planning issues concerning funding, pricing and organization of corporate R&D activity: A case study |
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Authors: | P. M. Rao |
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Affiliation: | Manhattan College School of Business, Dept. of Economics and Finance, Manhattan College Parkway, Riverdale, NY 10471, USA. |
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Abstract: | This paper is a case study of financial planning issues concerning funding, pricing, and the organization of corporate research and development (R&D) activity faced by American Telephone and Telegraph Company (AT&T) after the break up of the Bell System. The paper concludes that from the standpoint of financial planning, and in the context of firms similar to AT&T, a variant of the predivestiture model, rather than a profit centre model or a market model, appears to be the most efficient way of funding, pricing and organizing corporate R&D activity. |
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Keywords: | Keywords: financial planning research funding research management transfer pricing. |
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