产业链视角下提高无锡会展产业延展效应的对策分析

无锡在产业结构优化升级的过程中意识到发展会展业是有效实现"退二进三"目标的重要途径。文章从产业链及会展产业链的组成分析入手,逐步分析了会展业对相关产业的延展效应,并结合无锡实际,提出无锡在发展会展业时必须从基础设施建设、专业化运作、会展品牌建设、关联产业建设、会展人才培养等多方面来整合会展产业链,以有效提高会展产业链的延展效应。

Strategic Analysis of Improving Extension Effect of Wuxi Trade Fair Industry in the Perspective of Industry Chain

In the process of optimizing and upgrading industrial structure,Wuxi has been aware that the development of trade fair industry is an important way to realize the target of "suppressing secondary industry and developing tertiary industry".Starting with analyzing the composition of industrial chain and trade fair chain,this paper analyzes the extension effect of trade fair on related industries.In addition,based on Wuxi reality,it is proposed that Wuxi should integrate trade fair industry chain in the aspects of the infrastructure,specialized operation,brand building,related industries construction and talents training,so as to improve the extension effects of trade fair industry chain.