基于产经调查的电视媒体发展策略研究

随着市场经济的快速发展,随着全球经济一体化的进一步深入,广播电视产业的二重性功能越来越明显。产经调查可以帮助广播电视业认识自身的发展目标,推动产业向纵深发展,通过调查可以更好地促使广播电视事业的科学发展。从广播电视产品传播的特点看,其既是一种物质性产业又是一种非物质性产业,通过产经调查可以把广播电视业的物质性和非物质性融合在一起,从而能够更好地形成信息产品、精神产品。

On Strategies of Developing TV Media Based on Sankei Survey

With the rapid development of market economy and further integration of global economy,the dual function of the broadcast television industry has been increasingly evident.Sankei media survey can help the broadcast television industry to recognize its own development goals so as to promote profound development of the industry.Moreover media research can better promote the scientific development of radio and television industry.The characteristics of the spread of radio and television product show that radio and television industry is not only a material industry but a nonmaterial industry as well.Through media survey,materiality and immateriality of radio and television industry can be integrated together,thus forming information products and spiritual products.