| 苏州金诚传媒整合营销传播研究 |
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| 引用本文： | 周朋程,金婷婷.苏州金诚传媒整合营销传播研究[J].价值工程,2014(32):162-163. |
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| 作者姓名： | 周朋程 金婷婷 |
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| 作者单位： | 南京理工大学泰州科技学院,泰州,225300 |
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| 摘 要： | 本文对传媒行业和苏州金诚传媒发展现状进行分析,对整合营销传播创立和推广的过程进行探讨,以期为行业领域其他企业提供借鉴和参考。
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| 关 键 词： | 整合营销传播 传媒行业 金诚传媒 |
Research on the Integrated Marketing Communication of Suzhou Jincheng Media Company |
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| ZHOU Peng-cheng
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JIN Ting-ting.Research on the Integrated Marketing Communication of Suzhou Jincheng Media Company[J].Value Engineering,2014(32):162-163. |
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| Authors: | ZHOU Peng-cheng JIN Ting-ting |
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| Institution: | ( Taizhou Institute of Sei. ＆ Tech., NUST, Taizhou 225300, China ) |
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| Abstract: | This paper analyzed the present situation of media industry and Jincheng Media Company, and investigated the processes of establishment and promotion of integrated marketing communication, in order to provide references for the integrated marketing communication industry. |
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| Keywords: | integrated marketing communication media industry Jincheng Media Company |
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