| 从“营销上水平”谈营销人员队伍建设 |
| |
| 引用本文： | 叶庆,兰杰锋.从“营销上水平”谈营销人员队伍建设[J].价值工程,2014,33(33):137-138. |
| |
| 作者姓名： | 叶庆 兰杰锋 |
| |
| 作者单位： | 益阳沅江市烟草专卖局(分公司),沅江,413100 |
| |
| 摘 要： | 本文分析了当前营销人员面临的形势和队伍素质现状,并在建设营销人员的思考力、学习力、执行力、创新力、协作力方面提出建议,针对提升营销人员队伍建设这一问题进行了探讨。
|
| 关 键 词： | 营销上水平 营销人员 队伍建设 五大动力 |
To Discuss the Team Construction of the Marketing Personnel from "the High Level of Marketing" |
| |
| YE Qing
,
LAN Jie-feng.To Discuss the Team Construction of the Marketing Personnel from "the High Level of Marketing"[J].Value Engineering,2014,33(33):137-138. |
| |
| Authors: | YE Qing LAN Jie-feng |
| |
| Institution: | YE Qing; LAN Jie-feng ( Yuanjiang Tobacco Monopoly Bureau (Branch) of Yiyang, Yuanjiang 413100, China ) |
| |
| Abstract: | This paper analyzes the current situation of the marketing personnel and the present situation of team quality, puts forward the suggestions to construct the contemplative faculty, learning ability, implementation capacity, innovation and collaboration of the marketing personnel, and analyzes the problem of improving the marketing personnel team construction. |
| |
| Keywords: | the high level of marketing marketing personnel team construction five major powers |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
