| 外军院校文化品牌建设路径及启示 |
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| 引用本文： | 李长波,张鹏,周昊.外军院校文化品牌建设路径及启示[J].江苏市场经济,2014(2):19-23. |
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| 作者姓名： | 李长波 张鹏 周昊 |
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| 作者单位： | [1]南京信息工程大学研究生院,江苏南京210044 [2]解放军理工大学训练部,江苏南京210007 |
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| 基金项目： | 中国人民解放军理工大学2013年度政治理论研究基金资助项目“基于SIS的军理工文化品牌发展战略研究”（20130001） |
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| 摘 要： | 文化品牌建设对组织发展具有重要意义。当前我军院校文化品牌建设存在发展意识薄弱、缺少战略规划和系统整合、缺乏特色个性和影响力不强等问题。外军院校经过长期发展，在院校文化品牌建设方面有很多做法值得借鉴。
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| 关 键 词： | 外军院校 文化品牌 建设路径 启示 |
The Foreign Military Construction Path Academy Culture Brand and Its Enlightenment |
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| Authors: | LI Chang-bo ZHANG Peng ZHOU Hao |
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| Institution: | 1. Graduate School, Nanjing University of Information Science and Technology, Nanjing 210044, Jiangsu, China; 2. Training Department, PLA University of Science and Technology, Nanjing 210007, Jiangsu, China) |
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| Abstract: | Brand culture construction is of important significance for organization development. The current prob-lems in the culture brand construction of our military academies are weak consciousness of development, lack of strategic planning and system integration and a failure to show personality characteristics and strong influence. For-eign military academies after a long historical development, has a lot of experiences in college culture brand con-struction, which are worth learning and reference. |
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| Keywords: | foreign military academy brand culture construction path enlightenment |
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