| Abstract: | The purpose of this study was to analyze the competitiveness of Hong Kong as an international conference destination in Southeast Asia. Survey questionnaires were sent to the conference end-users, organizers, and venues in Hong Kong and Singapore to study the limitation of holding a large conference in Hong Kong, and the importance and satisfaction of site selection criteria for holding conferences in Hong Kong and Singapore. The pair mean t test was used to compare satisfaction differences on the selection criteria in Hong Kong and Singapore. The ANOVA analysis was conducted to identify the selection criteria perceived differently by end-users, organizers and venues. The finding showed that Hong Kong was perceived as less competitive than Singapore as an international conference destination. The study suggested that Hong Kong must overcome its weaknesses and develop competitive advantages to maintain itself as an ideal international conference destination in Southeast Asia. |
