对我国网络营销的几点思考

随着网络经济的不断发展 ,网络营销正成为市场营销的新模式 ,给传统营销带来了挑战。文章认为目前我国对网络营销存在着认识上的误区 ;同时 ,指出我国企业开展网络营销的环境 ,并且探讨了企业实施网络营销应把握的几大方向 ,为我国企业提供更有益的营销理念与模式。

Thinking of Net - marketing of Our Country

With the costantly developing of net-economy, net-marketing has been becoming a new model of marketing and bringing challenges on traditional marketing. The article believes that our country exits mistakes on the recognization to net-marketing at present; meanwhile the article indicates the condition that our country's enterprises develop net-marketing and studies some main directions that cooperation must master on executing net-marketing. It can afford some more beneficial ideas and models on net-marketing.