安徽省入境旅游市场分析及提升对策

近年来,安徽省入境旅游发展迅速,但是,与排名前几位的其他省市在入境旅游人数和国际旅游创汇收入方面还有一定的差距。利用波士顿矩阵对安徽省入境旅游客源市场进行动态分析,发现安徽省入境客源市场结构存在不合理。因此,文章以发展的观点对安徽省的入境旅游市场进行分析研究,提出调整结构、挖掘产品、培育主体、全面促销、开辟通道的提升对策,推动安徽入境旅游快速发展。

Inbound Tourist Market Analysis and Promotion Countermeasure of Anhui Province

In recent years,inbound tourist of Anhui province developed rapidly,but compared to other provinces and cities ranked forefront,there still exist a big gap on tourist arrivals and international tourism incomes.This paper uses the Boston Matrix on the analysis of inbound tourist of Anhui province.We found that the inbound tourism market structure of Anhui is irrational.So in order to promote tourism development in Anhui province,the paper proposes a solution in restructure adjustment,product development,cult...