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When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis |
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| Authors: | David Jarach Fabrizio Zerbini Giulia Miniero |
| Institution: | aManagement Department, Bocconi University, Via Roentgen, 1, I-20136 Milan, Italy;bMarketing Department, SDA Bocconi School of Management, Via Bocconi, 8, I-20136 Milan, Italy |
| Abstract: | The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views regarding the ways various airline models will develop in the future. |
| Keywords: | Low-cost carriers Convergence of business models European airlines Interviews |
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