| 旅行社产品同质化及其成因分析 |
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| 引用本文： | 宋子千.旅行社产品同质化及其成因分析[J].旅游学刊,2005,20(6):58-64. |
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| 作者姓名： | 宋子千 |
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| 作者单位： | 北京联合大学旅游学院,北京,100101 |
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| 摘 要： | 本文主要讨论了旅行社产品同质化的表现、影响和成因，特别强调了旅行社产品在质量方面的低水平同质化问题，并从直接和间接两个方面对旅行社产品同质化成因做了分析。
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| 关 键 词： | 旅行社产品 同质化 表现 影响 成因 |
| 文章编号： | 1002-5006（2005）06-0058-07 |
| 收稿时间： | 2005-05-20 |
| 修稿时间： | 2005-05-202005-08-10 |
An Analysis of the Product Homogeneity Problem of China's Travel Service and Its Cause of Formation |
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| SONG Zi-qian.An Analysis of the Product Homogeneity Problem of China's Travel Service and Its Cause of Formation[J].Tourism Tribune,2005,20(6):58-64. |
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| Authors: | SONG Zi-qian |
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| Institution: | lnstitute of Tourism, Beijing Union University, Beijing 100101, China |
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| Abstract: | This paper mainly discusses the representation,influence and causes of the product homogeneity problem in China's travel service.This paper especially emphasizes the produet homogeneity in low quality,and analyzes both direct and imdrect causes of the problem. |
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| Keywords: | the product of travel service homogeneity representation influence cause of formation |
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