对大学生体育旅游市场物流流通的调研与对策研究

采用问卷调查、专家访谈、数理统计和文献资料等方法,对当前大学生体育旅游市场物流流通情况进行调研分析。结果显示:大学生对体育旅游的认知度不高,但参与比较积极,参与的项目比较集中,消费水平较低,市场物流流通的效率较低,并对大学生旅游市场物流流通的现状提出相应对策。

Research on Survey and Countermeasure of Sport Tourism Market Logistics for University Student

The author used method of questionnaire, interviews with experts, mathematical statistics, literature materials to investigate and analyze the situation of sport tourism market logistics for current university student. The results shows that: perceived quality of university student for sport tourism is not very high, but the participation and learning are active, projects are centralized, consumptive level is relatively low ,efficiency of market current is low. And we raise corresponding solutions to the cu...