| 发展我国保险经纪行业的战略研究 |
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| 引用本文： | 郑端端.发展我国保险经纪行业的战略研究[J].企业技术开发,2007,26(8):102-104. |
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| 作者姓名： | 郑端端 |
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| 作者单位： | 武汉大学经济与管理学院,湖北武汉430072 |
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| 摘 要： | 保险经纪公司是保险市场上沟通保险人和被保险人的重要桥梁,保险经纪行业的发展直接影响着保险行业的发展,所以促进我国保险经纪行业的发展,有助于推动我国保险市场的发展。文章就此对我国保险经纪行业进行PEST分析,根据其发展现状及其存在问题,提出了一些促进我国保险经纪行业发展的建议。
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| 关 键 词： | 保险经纪 保险市场 保险人 被保险人 |
| 文章编号： | 1006-8937（2007）08-0102-03 |
| 修稿时间： | 2007-05-26 |
The strategic research of developing our insurance broker |
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| ZHENG Duan-duan.The strategic research of developing our insurance broker[J].Technological Development of Enterprise,2007,26(8):102-104. |
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| Authors: | ZHENG Duan-duan |
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| Institution: | School of Economics and Management, Wuhan University, Wuhan, Hubei 430072, China |
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| Abstract: | The company of insurance broker is important bridge which insurer and insurant communicate in the insurance market. The development of insurance is related with the development of insurance broker. So developing the industry of insurance broker make for promoting our development of insurance market. This article analyzes our the industry of insurance broker in PEST way and offers some suggestion which promote our development of insurance broker accordingly to our country's actuality and problems. |
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| Keywords: | einsurance broker insurance market insurer insurant |
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