| 旅行社道德风险及声誉机制作用分析 |
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| 引用本文： | 文翠翠. 旅行社道德风险及声誉机制作用分析[J]. 桂林旅游高等专科学校学报, 2006, 17(6): 721-723,728 |
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| 作者姓名： | 文翠翠 |
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| 作者单位： | 湖南大学,经济与贸易学院,湖南,长沙,410079 |
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| 摘 要： | 道德风险问题导致旅行社质量供给不足。声誉能够解决道德风险问题，但声誉机制的作用受到消费者重复购买频率、旅行社时间视野和市场竞争水平的限制。要发挥声誉机制的作用，克服旅行社道德风险问题，必须进一步提高居民出游率，拓宽旅行社时间视野，完善市场竞争。
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| 关 键 词： | 旅行社 道德风险 声誉 |
| 文章编号： | 1008-6080（2006）06-0721-03 |
| 收稿时间： | 2006-08-31 |
| 修稿时间： | 2006-08-31 |
An Economic Analysis of Moral Hazard and Reputation in Travel Industry |
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| WEN Cui-cui. An Economic Analysis of Moral Hazard and Reputation in Travel Industry[J]. Journal of Guilin Institute of Tourism, 2006, 17(6): 721-723,728 |
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| Authors: | WEN Cui-cui |
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| Affiliation: | College of Economics and Trade, Hunan University, Changsha 410079, China |
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| Abstract: | Because of the moral hazard,the service quality of the travel industry is very low.Reputation can resolve this problem,which is affected by customer's repurchase behavior,company's time horizon and market competition.To overcome the moral hazard,we must increase the inhabitant's travel rate,widen the time horizon of the travel agencies,and improve the market competition. |
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| Keywords: | travel agency moral hazard reputation |
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