| 江苏制造业的关键竞争策略及其演变 |
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| 引用本文： | 石盛林,. 江苏制造业的关键竞争策略及其演变[J]. 华东经济管理, 2009, 23(12): 9-15. DOI: 10.3969/j.issn.1007-5097.2009.12.003 |
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| 作者姓名： | 石盛林 |
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| 作者单位： | 南京航空航天大学,经济与管理学院,江苏,南京,210016;南京人口管理干部学院,工商管理系,江苏,南京,210042 |
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| 基金项目： | 江苏省教育厅哲学社会科学基金项目实践导向型战略管理理论体系研究 |
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| 摘 要： | 以216家江苏制造业企业为样本,运用问卷调查的方法,识别波特基本竞争战略中对企业绩效有显著正向影响的关键竞争策略,同时考察关键竞争策略随企业生命周期的演变。研究结果表明,企业实施的每种竞争战略都有一种或多种关键竞争策略;企业为取得竞争优势需重点关注处于价值链不同环节的关键竞争策略。如果企业目标以财务绩效为中心,应侧重价值链制造环节的效率提高、流程创新和成本费用控制;如果企业目标以市场绩效为中心,则应重点关注价值链研究与开发环节的产品创新、品质和性能提升;不论那种绩效目标,对营销环节的顾客服务、广告的重视都是必须的。这些关键竞争策略随企业生命周期演变,多数关键竞争策略的强度存在显著差异,并呈现不断增强的趋势。
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| 关 键 词： | 竞争战略 关键竞争策略 企业生命周期 演变 |
Key Competitive Tactics and its Evolution of Jiangsu Manufacturing Industry |
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| SHI Sheng-lin;. Key Competitive Tactics and its Evolution of Jiangsu Manufacturing Industry[J]. East China Economic Management, 2009, 23(12): 9-15. DOI: 10.3969/j.issn.1007-5097.2009.12.003 |
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| Authors: | SHI Sheng-lin |
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| Affiliation: | 1.School of Economy & Management; Nanjing University of Aeronautics and Astronautics; Nanjing 210016; China; 2.Department of Industry & Business Management; Nanjing College for Population Program Management; Nanjing 210042; China |
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| Abstract: | With a sample of 216 firms in Jiangsu manufacturing industry,and conducting questionnaire investigation,this study probed into key competitive tactics that had significantly positive impact on firm s performance for Porter s general competitive strategies,and investigated evolution of key competitive tactics following firm s lifecycle.The results are that: each general competitive strategy has one or several key competitive tactics,enterprises should attach importance to key competitive tactics in different... |
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| Keywords: | competitive strategy key competitive tactic firm s lifecycle evolution |
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