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整合区域市场,打造物流品牌
引用本文:王维婷.整合区域市场,打造物流品牌[J].中国市场,2009(28):36-37.
作者姓名:王维婷
作者单位:江苏联合职业技术学院,江苏,徐州,221008
摘    要:未来的营销是品牌的战争。物流业的发展要可持续发展,就要打造品牌。作为老工业基地的徐州,物流是新时期发展的四大重要产业板块之一,针对实际情况,分析问题根源,提出具体操作措施,整合分散的物流资源,提升和完善现代物流功能,增强老工业基地的集聚与辐射力。

关 键 词:区域发展  物流  品牌

Integrate Regional Markets and Build Logistics Brand
WANG Wei-ting.Integrate Regional Markets and Build Logistics Brand[J].China Market,2009(28):36-37.
Authors:WANG Wei-ting
Institution:Jiangsu Vocational Technogical College;Xuzhou 221008;China
Abstract:The future marketing is a brand of war.It is necessary to build abrand if the logistics industry needs sustainable development.As the old industrial bases in Xuzhou,logistics is an important industry for the development of the four plates in the new period.For the actual situation,it needs analyzing the sources of problem,suggesting concrete operational measures,integrating disperse logistics resources and improving the function of modern logistics to enhance the power of concentration and radiation of old ...
Keywords:regional development  logistics  brand  
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