网络购物的交易成本分析 |
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引用本文: | 陶伟.网络购物的交易成本分析[J].特区经济,2014(4):230-232. |
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作者姓名: | 陶伟 |
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作者单位: | 暨南大学产业经济研究院,广东广州510632 |
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摘 要: | 电子商务是一种新兴经济形式,正深刻地改变人们的生活方式。电子商务发展受到其交易成本影响,它是电子商务发展的关键。本文运用交易成本理论分析网络购物这一电子商务的主要形式,探讨电子商务交易成本内涵、影响因素及如何降低交易成本。
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关 键 词: | 网络购物 电子商务 交易成本 |
Network shopping trade cost analysis |
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Abstract: | E-commerce is an emerging economic form. It is changing the way of people's life profoundly. E- commerce development has been effected by it's transac- tion costs, which is the key to development of elec- tronic commerce. This paper analyzes the main form of e-commerce --online shopping by using transaction cost theory and discusses the connotation of e-commerce transaction costs. Also this paper will investigate what factors influence the transaction costs of e-com- merce and how to reduce the transaction costs. |
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Keywords: | onlineshopping commerce transaction costs |
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