| 绿色农产品消费意愿的经济学分析 |
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| 引用本文： | 靳明,赵昶.绿色农产品消费意愿的经济学分析[J].财经论丛,2007(6):85-91. |
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| 作者姓名： | 靳明 赵昶 |
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| 作者单位： | 浙江财经学院工商管理学院,浙江杭州,310018 |
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| 基金项目： | 浙江省社科规划研究基金资助项目(06CGLJ26YBN) |
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| 摘 要： | 本文通过对绿色农产品消费者群体的划分,采用指数效用和需求价格弹性等综合性指标来全面深入反映绿色农产品消费意愿。实证结果表明以中青年、文化程度较高和白领职员为主的人群是绿色农产品的主要消费群体。绿色农产品的需求价格弹性较高,消费者对价格比较敏感,绿色农产品对普通农产品的消费替代还不高。在各类农产品中,消费者对绿色蔬菜的需求程度最高。
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| 关 键 词： | 绿色农产品 消费意愿 指数效用 价格弹性 |
| 文章编号： | 1004-4892（2007）06-0085-07 |
| 修稿时间： | 2007-09-12 |
Economic Analysis of Consuming Willingness to Green Agricultural Products |
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| JIN Ming,ZHAO Chang.Economic Analysis of Consuming Willingness to Green Agricultural Products[J].Collected Essays On Finance and Economics,2007(6):85-91. |
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| Authors: | JIN Ming ZHAO Chang |
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| Institution: | School of Business and Management, Zhejiang University of Finance and Economics, Hangzhou 310018, China |
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| Abstract: | Based on the consumer personal characteristics which are divided into three different consumer colonies,the paper effectively explains consuming willingness to green agricultural products by adopting complex indexes which include index utility and price elasticity of demand.The findings show initiative colony is composed of middle-aged and well educated white-collar class.The price elasticity is so higher that consumer is still sensitive to price.Therefore,green products can not take the place of ordinary products in the coming days.And the demand degree of green vegetable is the most significant in all kinds of agricultural products. |
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| Keywords: | green agricultural products consuming willingness index utility price elasticity of demand |
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