| 基于延伸售后保证的第三方物流运作模式 |
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| 引用本文： | 计国君,李雨芹.基于延伸售后保证的第三方物流运作模式[J].技术经济,2012(9):127-132. |
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| 作者姓名： | 计国君 李雨芹 |
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| 作者单位： | 厦门大学管理学院 |
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| 基金项目： | 国家自然科学基金项目“基于复杂产品供应链的不连续创新能级研究”(70971111);教育部人文社会科学研究青年基金项目“基于战略顾客行为的退货策略研究”(12YJC630264);福建省自然科学基金项目“基于三重底线原则的再制造合作联盟机制研究”(2012J01304) |
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| 摘 要： | 提出将延伸售后服务保证外包于第三方物流,并构建了最优化模型。发现:在延伸售后服务市场中,应根据消费者价值采取不同的延伸售后保证策略;对制造商和第三方物流服务提供商的成本进行对比的结果表明,将延伸售后保证服务外包给第三方物流服务提供商可有效降低制造商的成本,同时可增强第三方物流服务提供商的综合竞争能力。最后探讨了延伸售后保证外包于第三方物流服务提供商的运作模式。
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| 关 键 词： | 延伸售后保证 第三方物流 售后服务 |
Operation Mode of Third Party Logistics Based on Extended Warranty |
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| Ji Guojun,Li Yuqin.Operation Mode of Third Party Logistics Based on Extended Warranty[J].Technology Economics,2012(9):127-132. |
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| Authors: | Ji Guojun Li Yuqin |
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| Institution: | (School of Management,Xiamen University,Xiamen Fujian 361005,China) |
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| Abstract: | Based on the extend warranty theory,this paper analyzes after-sales service market by using the optimization model.The finding are as follows:the relative service supplier should provide different extended warranty strategies according to the consumer’s value;via cost comparison between manufacturers and third party logistics service providers,outsourcing extended warranty to the third party logistics service provider helps to not only reduce the manufacture’s cost,but also improve to enhance the competitiveness of the third-party logistics service provider.Finally,it discusses the operation mode of extended warranty outsourcing to third-party logistics. |
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| Keywords: | extended warranty third party logistics after-sales service |
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