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商业银行拓展重点经济强镇市场的策略
引用本文:中国工商银行宁波市分行课题组,周志方,张银华.商业银行拓展重点经济强镇市场的策略[J].金融论坛,2011(6):68-73.
作者姓名:中国工商银行宁波市分行课题组  周志方  张银华
摘    要:本文以地处长三角南翼的宁波重点经济强镇市场为研究对象,分析该区域经济强镇的经济发展基础和未来趋势.在"十二五"期间,商业银行应抓住重点经济强镇的市场发展机遇,以清晰的思路、明确的目标和扎实的行动加快拓展市场.在具体执行中要协调好总行、分行、支行行动,总行层面要在制度设计安排、产品创新开发、科技及人才上发挥总部前瞻性政策...

关 键 词:宁波  长三角地区  商业银行  经济强镇  制度设计  经营模式  风险防范

Commercial Bank's Strategy to Expand Markets in Pivot Towns with Strong Economy
The Study Group of ICBC Ningbo Branch.Commercial Bank's Strategy to Expand Markets in Pivot Towns with Strong Economy[J].Finance Forum,2011(6):68-73.
Authors:The Study Group of ICBC Ningbo Branch
Institution:The Study Group of ICBC Ningbo Branch
Abstract:Centering on the markets of the pivot towns with strong economy in Ningbo,which is located at the south wing of Yangtze River Delta,the paper analyzes its regional economic foundation and future development trend.During the Twelfth Five-Year period,commercial banks should seize market opportunities in pivot towns to accelerate business expansion with clear thinking,defined goals and solid implementations.In the process of strategy execution,it is important to coordinate the operations of head office,branche...
Keywords:Ningbo  Yangtze River Delta  commercial bank  town with strong economy  systematic policy design  operation mode  risk precaution  
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